Introduction

This Cookie Policy explains how Sleep Cycle ("we," "us," or "our") uses cookies, similar tracking technologies, and your choices regarding these technologies when you visit our website (sleepcycle.com) or use our mobile application.

By continuing to use our website or application, you consent to the use of cookies and similar technologies in accordance with this Cookie Policy.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. Cookies help us recognize your device, remember your preferences, understand how you use our services, and enhance your experience.

Types of Cookies We Use

We use the following types of cookies and similar technologies:

Essential Cookies

• Purpose: Essential for the basic functionality of our website and application.
• What They Do: Enable core features such as security, account authentication, and remembering your preferences.
• Duration: Most essential cookies are session cookies that expire when you close your browser, while others may persist longer to remember your preferences.

Performance and Analytics Cookies

• Purpose: Help us understand how visitors interact with our website and application.
• What They Do: Collect information about how you use our services, such as which pages you visit most frequently, how you navigate between pages, and if you encounter error messages.
• Duration: These cookies typically persist for varying periods, from session duration to 2 years.

Functionality Cookies

• Purpose: Enable enhanced functionality and personalization.
• What They Do: Remember your preferences and settings, such as language preference, display settings, and login information.
• Duration: Most functionality cookies persist for the duration of your session or longer if you've set specific preferences.

Targeting and Advertising Cookies

• Purpose: Deliver relevant advertisements and marketing content.
• What They Do: Track your browsing habits and activities on our website to deliver personalized ads, measure the effectiveness of advertisements, and limit the number of times you see an ad.
• Duration: Most advertising cookies persist for 30-90 days, though some may last longer.

Similar Technologies We Use

In addition to cookies, we may use:

Web Beacons

Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our websites and applications that help us manage content and compile statistics about usage.

Local Storage

Technologies like HTML5 localStorage that provide similar functionality to cookies but can store larger amounts of data on your device.

Mobile Device Identifiers

Unique identifiers on mobile devices that enable app features and can be used for similar purposes as cookies.

Third-Party Cookies

Some cookies and similar technologies on our website and in our application are served by third parties, such as:

• Analytics Providers: Such as Google Analytics, to help us understand how users engage with our services.
• Advertising Networks: To help deliver relevant advertisements and track campaign performance.
• Social Media Platforms: To enable features that allow sharing content on social media platforms.

Third parties may use these cookies to collect information about your online activities over time and across different websites.

Your Cookie Choices

You have several options to control or limit how we and our partners use cookies:

Browser Settings

Most web browsers allow you to manage your cookie preferences. You can:

• Delete cookies from your device
• Block cookies by activating the setting on your browser that allows you to refuse all or some cookies
• Set your browser to notify you when you receive a cookie

Please note that if you choose to block or delete cookies, you may not be able to access certain areas or features of our website, and some services may not function properly.

Mobile Application Settings

For our mobile application, you can manage tracking preferences through your device settings:

• iOS Devices: Go to "Settings" > "Privacy" > "Tracking" and disable "Allow Apps to Request to Track"
• Android Devices: Go to "Settings" > "Google" > "Ads" and enable "Opt out of Ads Personalization"

Opt-Out Tools

• Analytics: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Interest-Based Advertising: You can opt out of interest-based advertising through:
  • Digital Advertising Alliance (DAA)
  • Network Advertising Initiative (NAI)
  • European Interactive Digital Advertising Alliance (EDAA)

"Do Not Track" Signals

Some browsers transmit "Do Not Track" signals. At this time, we do not respond to these signals, but you can use the other tools described above to manage your privacy preferences.

Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will become effective when we post the revised policy on our website. We encourage you to periodically review this page for the latest information on our cookie practices.

Cookie List

Below is a detailed list of the cookies we use on our website and in our application:

Essential Cookies

• session_id: Maintains your session state and authentication (Duration: Session)
• csrf_token: Helps prevent cross-site request forgery attacks (Duration: Session)
• preferences: Stores your basic preferences, such as language settings (Duration: 1 year)

Performance and Analytics Cookies

• _ga: Google Analytics cookie used to distinguish users (Duration: 2 years)
• _gid: Google Analytics cookie used to distinguish users (Duration: 24 hours)
• _gat: Google Analytics cookie used to throttle request rate (Duration: 1 minute)
• app_performance: Tracks app load times and performance metrics (Duration: 30 days)

Functionality Cookies

• ui_settings: Remembers display preferences (Duration: 1 year)
• last_login: Remembers when you last logged in (Duration: 30 days)
• recently_viewed: Tracks which features you've recently accessed (Duration: 30 days)

Targeting and Advertising Cookies

• ad_id: Used to identify you to the advertising network (Duration: 90 days)
• click_history: Tracks which ads you've clicked on (Duration: 60 days)
• conversion_tracking: Measures ad conversion rates (Duration: 30 days)

Contact Us

If you have any questions about our Cookie Policy or our data practices, please contact us at:

Email: support@sleepcycle.com

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