A sustainability effort that creates customer- and business value
Sleep Cycle's mission is to improve global health by helping people to sleep better. With this as a starting point, we conduct long-term sustainability work that is characterized by taking business ethical, social and environmental responsibility.
Good sleep is as important to our health as diet and exercise. Sleep Cycle's digital-sleep services help users fall asleep, sleep well, wake up more rested and better understand the cause and effect of their sleep habits. By influencing our sleep, we can also influence how we feel during the waking hours of the day.
Our vision is to improve sleep health globally. Because better sleep leads to healthier people, which is central to a prosperous world, where social and economic value is created as performance, innovation and resilience are fostered.
Five focus areas show the way
Conducting long-term sustainability work is a matter of course for us, and within the framework of our business operations, five areas have been identified as the most important for us to work with, monitor and report on. We also see that our work can contribute to a number of the UN's Global Targets. To clarify the direction of our work, we formulated ambitions for each focus area in 2022.
By focusing on these five sustainability areas, Sleep Cycle's ambition is to contribute in every way to optimizing the positive values that our sleep service creates for our users, colleagues, partners, the health sector and owners. Our responsibility also includes minimizing business risks through proactive sustainability work, robust processes, regulatory compliance and high business ethics.
FIVE FOCUS AREAS IN OUR SUSTAINABILITY EFFORTS
1. Sustainable customer relations
Protecting our users' personal health data and safeguarding their privacy is business critical for Sleep Cycle. With us, users are always in control of their own data.
Ambition
Strengthen sustainable customer relations and offer a positive customer experience.
Critical questions
- User integrity
- Customer satisfaction
- A product offering available worldwide
SDG
2. Attractive employer
As an employer, it is natural for us to offer a healthy work environment that is characterized by equality and inclusion, and that gives each employee the opportunity for professional development.
Ambition
An innovative workplace where people thrive and are given excellent
opportunities to develop.
Critical questions
- Exemplary working conditions
- Equality
- Inclusion
- Health & safety
SDG
3. Global health
Improving people's sleep and health is Sleep Cycle's purpose and what drives our business forward. Our vast sleep database is not only a central source for innovative development of our product, but also a major contributor to global sleep science.
Ambition
Contribute to improved health and better quality of life for people worldwide.
Critical questions
- Global health work
- Sleep research
- Spreading/sharing knowledge
SDG
4. Reduced climate footprint
Sleep Cycle's ambition is to minimize our impact on the environment and climate. By initially mapping the emissions that our operations emit, we will in the next stage be able to set goals and develop a plan for reducing emissions over time.
Ambition
Reduce the business’s
climate footprint across
our value chain.
Critical questions
- Direct and indirect emissions of greenhouse emissions
- Energy consumption
SDG
5. Corporate responsibility
Sleep Cycle shall run an organization based on ethical business practices and compliance in all aspects of its operations. There is zero tolerance for all forms of corruption.
Ambition
Run a responsible
business based on
applicable laws and
sound business principles.
Critical questions
- Business ethics
- Anticorruption
- Code of Conduct
- Policy document
