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Sustainability

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Key idea

Our sustainability compass

Be an environmental friend

Why?

We need natural resources to do responsible business

How?

We provide products that drive energy efficiency and savings.

We decrease climate and environmental impact from our operations and suppliers

We use wood from sustainable forestry

We reuse, recycle and choose sustainable materials while reducing waste

Be a good place to work

Why?

Empowered colleagues make a difference

How?

We develop our employees and make them feel involved and valued

We invest in health and safety

We strive for equal opportunities

We actively work to improve employee satisfaction

Be a responsible business

Why?

Aligning with society creates more opportunities

How?

We have zero tolerance regarding corruption and unethical business behavior

We demand responsible behavior from all suppliers and partners

We comply with strict codes of conduct

We support our local communities

A sustainability effort that creates customer- and business value

Sleep Cycle's mission is to improve global health by helping people to sleep better. With this as a starting point, we conduct long-term sustainability work that is characterized by taking business ethical, social and environmental responsibility.
Read more in Annual Report

Our focus areas

We are in full alignment with the United Nations’ global goals for sustainable development, seamlessly integrating these principles into our daily operations, supply chain management, and collaborative partnerships. Our focus encompasses key areas:
SDG: 10
Sustainable customer relations
Protecting our users' health data and safeguarding their privacy is a core component of Sleep Cycle's business. We know that trust is the foundation of a good customer relationship, and we always strive to do the right thing.

We see customer privacy as a matter of trust and a fundamental part of a good customer relationship. We are committed to a proactive culture where customer privacy is a top priority and the handling of customer data is based on strict compliance with laws and internal regulations, which set out how data must be protected and how it can be used. The basic principle is that the user always has control over their sleep data. In order for us to access the user's sleep and health data, the user must actively give their consent.
Read more in our 2024 Annual Report
SDG: 8
Attractive employer
At Sleep Cycle, we believe in creating a workplace where everyone feels welcome, respected, and inspired to grow. We strive to provide a working environment characterized by health, cooperation, gender equality and innovation – a place where our employees can develop both professionally and personally.

Our employees are our most important asset.Their unique skills and commitment are the foundation of our ability to improve human health through better sleep. That's why we continuously invest in building a workplace where community, professionalism and development opportunities are defining characteristics. Our goal is not only to attract new talent, but also to retain and develop the employees who are already part of our team.
Read more in our 2024 Annual Report
SDGs: 3, 17
Global health
Through innovative solutions and with the help of our users, we are working to improve both individual sleep and the health of society - one night at a time. Our huge sleep database is not only a central source for innovative development of our product, but also a major contributor to global sleep science.

Good health is the foundation for people to reach their full potential and contribute to society. We help people around the world sleep better and enjoy a better quality of life.

We can already see that our service is making a difference: over 70% of our users say they sleep better thanks to Sleep Cycle. This is clear evidence that better sleep leads to better days.
Read more in our 2024 Annual Report
SDGs: 7, 1, 2, 13
Reduced carbon footprint
Sleep Cycle strives to minimize our environmental and climate impact.We start by identifying the emissions from our operations, then set clear targets and develop a plan to gradually reduce them over time.

At Sleep Cycle, our ambition is clear: we want to minimize our impact on climate and the environment. By mapping our emissions, we can set concrete targets and create a plan to gradually reduce them.

As our business is digital, our direct impact on theenvironment is relatively modest. However, weare aware that most of our emissions are indirectand stem from electricity, heating, cooling, andthe operation and use that our service requires.Our task is to better understand these emissionsand find ways to reduce them
Read more in our 2024 Annual Report
SDG: 16
Responsible entrepreneurship
Responsible entrepreneurship is about living up to the values we stand for, every day. At Sleep Cycle, our ambition is to build a company that is sustainable, reliable, and respected by both our employees and our customers.

At Sleep Cycle, we strive to do the right thing with every step we take. Our Code of Conduct is the basis for how we act as a company and how our employees interact with customers, suppliers, and society. The Code is based on the UN Universal Declaration of Human Rights, the ILO Declaration on Fundamental Principles andRights at Work, and the UN Global Compact.
Read more in our 2024 Annual Report
Our focus areas
We are in full alignment with the United Nations’ global goals for sustainable development, seamlessly integrating these principles into our daily operations, supply chain management, and collaborative partnerships. Our focus encompasses key areas:
Good health and well-being
Our ambition
We work to minimize reliance on harsh chemicals, antibiotics, and medical interventions, promoting healthier and safer alternatives.

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SDG
Ambition
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Critical questions
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Clean water & sanitation
Our ambition
Our initiatives aim to reduce water usage, limit pollution, and manage waste from post-consumer products, food, and chemicals, contributing to more sustainable water management practices.

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SDG
Ambition
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Critical questions
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Climate action
Our ambition
We are committed to increasing awareness, education, and capacity-building for climate change mitigation, supporting efforts to combat global climate challenges.

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SDG
Ambition
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Critical questions
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Responsible consumption & production
Our ambition
We advocate for resource efficiency and strive to decrease the need for new products by enhancing the longevity and functionality of existing ones.

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SDG
Ambition
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Critical questions
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Continue reading in our latest annual report

At Sleep Cycle, we believe in the power of a good night's sleep. By combining innovative technologies with a clear focus on sustainability, we aim to improve both individual quality of life and our collective future

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