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Executive management

Erik Jivmark

Erik Jivmark

Chief Executive Officer since November 2023

Born: 1982

M.Sc. Business and Economics from Lund University.

Erik is an experienced CEO with international experience from leading positions within digital product and service development. Erik comes most recently from Volvo Car Mobility AB where he was CEO and responsible for Volvo Cars Stockholm Tech Hub. Prior to that, Erik was Global Director of Digital at Volvo Cars AB based in both Sweden and the US. Erik has also worked at Accenture with a focus on digital and commercial transformation.

Shares in the company: 4,000

Warrants: 200,000

Elisabeth Hedman

Elisabeth Hedman

Chief Financial Officer and Head of Investor Relations since June 2024

Born: 1985

M.Sc. in Business and Economics from Linköpings University.

Elisabeth’s track record of spearheading financial operations and catalyzing growth not only demonstrates her ability as a finance leader but also underscores her as a strategic visionary. Elisabeth comes most recently from her role as CFO at TimeEdit and has also worked at Norion Bank.

Shares in the company: -

Warrants: 100,000

Mikael Kågebäck

Mikael Kågebäck

Chief Technology Officer since 2020

Born: 1981

Ph.D. Technology and Computer Science, Chalmers University of Technology, Gothenburg.

In his role as CTO at Sleep Cycle, Mikael works, amongst other things, as head of the core technology team with our machine learning research. That research is central to Sleep Cycle. It drives our business forward and enables our users to gain insight into sleep quality and habits. Mikael's previous experience includes several years as a Ph.D student in machine learning and AI at Chalmers, as well as a system architect at H&M through Extenda and developer for the Swedish Air Force.

Shares in the company: 12,246

Warrants: 128,237

Peter Alsterberg

Peter Alsterberg

Chief Commercial Officer since April 2024

Born: 1977

M.Sc. of Business Administration, Strategic Marketing from Stockholm University.

Peter has 20 years of experience from management and strategy consulting across a range of industries and global markets. Prior to Sleep Cycle, Peter worked as Executive Vice President, Sweden, Denmark & Finland at frog (part of Capgemini Invent). Other positions have included Vice President at Capgemini Invent and Business advisor and Project manager at Nordea.

Shares in the company: 10,000

Warrants: 100,000

Petter Höglander

Petter Höglander

Chief Product Officer since April 2024

Born: 1985

B.Sc. in Marketing, Design and Project Management from Stockholm University.

Petter brings a wealth of experience in driving growth in the B2C subscription space. Prior to Sleep Cycle, Petter has had pivotal roles at renowned companies such as Teemyco, Epidemic Sound, Record Union and MTG/Viaplay.

Shares in the company: -

Warrants: 100,000