A sustainability effort that grows customer and business value
Sleep Cycle's mission is to improve global health by helping people worldwide sleep better. With this as our starting point, we're executing a long-term sustainability effort that in all aspects is characterized by business ethics, social and environmental responsibility.
Good sleep is just as important for our health as diet and exercise. With Sleep Cycle's digital sleep services, users get help with falling aslepp, sleeping well, waking up more rested and better understanding the cause and effect of their sleep habits. By influencing our sleep, we can also impact how we feel during the waking hours of the day. Our vision entails globally improved sleep health. Better sleep leads to healthier people, which is central to a healthy and robust world, where social and economic values are created as performance, innovation and sustainability are elevated.
Five focus areas that shape the direction
Engaging in long-term sustainability work is a given for us and we have identified five areas - within the framework of our business - that are important for us to work with, follow up and report on. We also see that our activities can contribute to several of the UN's Global Goals.
By rallying around the five sustainability areas below, Sleep Cycle's ambition is to contribute in every way to maximize the positive values our sleep service creates for our users, employees, partners, healthcare sector and owners. We are also responsible for minimizing the risks of our business through proactive sustainability work, robust processes, compliance and holding a high bar for business ethics.
Areas of focus
1. Sustainable customer relations
It is business critical for Sleep Cycle to protect our users' personal health data and safeguard their privacy. The user always has control over their own data and all information they share with us is anonymous on a voluntary basis.
Ambition
Strengthen sustainable customer relations and offer a positive customer experience.
Critical questions
- User integrity
- Customer satisfaction
- A product offering available worldwide
SDG
2. Attractive employer
As an employer it is self-evident for us to offer a healthy work environment that is charactarized by equality and inclusion and that gives every colleague the chance to grow in their professional role.
Ambition
An innovative workplace where people thrive and are given excellent
opportunities to develop.
Critical questions
- Exemplary working conditions
- Equality
- Inclusion
- Health & safety
SDG
3. Global health
Improving people's sleep and health is the main purpose of Sleep Cycle and what drives our business. Our vast sleep database is a central source for the innovative development of our sleep services, and it also contributes to crucial global sleep research.
Ambition
Contribute to improved health and better quality of life for people worldwide.
Critical questions
- Global health work
- Sleep research
- Spreading/sharing knowledge
SDG
4. Reduce climate footprint
SleSleep Cycle's ambition is to minimize our impact on the environment and climate. By first mapping the emissions that our operations are creating, we will then be able to set goals and develop a plan for how emissions are to be reduced over time.
Ambition
Reduce the business’s
climate footprint across
our value chain.
Critical questions
- Direct and indirect emissions of greenhouse emissions
- Energy consumption
SDG
5. Responsible entrepreneurship
Sleep Cycle must conduct a business based on ethical business practices and regulatory compliance in all parts of the business. Zero tolerance towards all forms of corruption prevails.
Ambition
Run a responsible
business based on
applicable laws and
sound business principles.
Critical questions
- Business ethics
- Anti-corruption
- Code of Conduct and policy document
